March 15th 2010

The IUD, As Seen on TV!

Alicia Florrick is so much more than The Good Wife (Tuesdays, 10p, on CBS). She’s a good mom, a good lawyer, a good dresser, smart, calm, and cool. She was hit broadside by allegations (and admissions) that her husband was sleeping with prostitutes and taking bribes in his post as state’s attorney and she’s picking up the pieces of her life, her family and her career.

It’s clear that CBS and the show’s viewers see her as an aspirational figure. She is the hero in nearly every storyline. She is the character you root for. She handles every challenge with grace and aplomb. The show’s costume designer fields questions from fans about her pitch-perfect wardrobe; advertising sponsor Buick not only buys commercial time during the show but enjoys a bit of corporate synergy when we see Alicia behind the wheel of her own Buick in many episodes.

And just last week we found out that Alicia’s preferred method of contraception is the IUD. (Now that her philandering husband is out of jail and back at home, she says she had the IUD removed and she’s got condoms at the ready. Not that she has any plans to re-establish marital relations. And the condoms may be her teenage son’s secret stash. Stay tuned…)

But back to the IUD.

OF COURSE Alicia has (had?) an IUD. She has the best of everything (her husband not withstanding). Beautiful clothes, snazzy car, impeccable home décor – everything around her reflects a smart, solid choice and shows that she is not one to compromise on quality. Which is exactly what the IUD is when it comes to birth control.

Alicia is in her 40s and has already had her kids, but that doesn't mean the IUD is inappropriate for someone younger or someone who wants to start a family down the road. Just like those creamy leather jackets she wears, or the subtle colors on the walls of her apartment, Alicia's choice of the IUD is a good choice for women of all ages in all stages of life.

Want to know more about the IUD? Watch a video of Dr. Eve Espey talking about it and check out our Birth Control 101 page.